x Jack Reacher

Creating an interactive and engaging
experience for fans of Shipyard ales


We were approached to design and build an interactive online game which increased brand awareness.


This was a unique collaboration between Shipyard beers and Lee Child’s novel Jack Reacher. The game is also a competition platform and offered a range of prizes to the winning users. A highly successful result with 37,000 users in the first month alone and has seen 148,000 registrations in seven months.

We had a fantastic opportunity to collaborate with the Jack Reacher franchise and asked ADZ to create an interactive game. The result was a highly successful user experience with a fantastic audience reach.

Head of Marketing at Shipyard

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