Shipyard
x Jack Reacher

Creating an interactive and engaging
experience for fans of Shipyard ales

Brief

We were approached to design and build an interactive online game which increased brand awareness.

Results

This was a unique collaboration between Shipyard beers and Lee Child’s novel Jack Reacher. The game is also a competition platform and offered a range of prizes to the winning users. A highly successful result with 37,000 users in the first month alone and has seen 148,000 registrations in seven months.

We had a fantastic opportunity to collaborate with the Jack Reacher franchise and asked ADZ to create an interactive game. The result was a highly successful user experience with a fantastic audience reach.

Head of Marketing at Shipyard