Electric Pedal

Creating a dynamic online and offline brand
for an exciting new insurance company

Brief

Launching a fresh type of insurance in a competitive industry required a striking visual identity, and clear guidelines for how the brand should be communicated on and offline.

Results

The resulting identity captures the energy of the brand, whilst the brand guidelines successfully showcases how to use the brand for example, typography and colour palettes. Also included are examples of the brand in context e.g. email marketing.